MLS Tax Suite Equips MLS Organizations with Ready-to-Use Member Engagement Kits
CRS Data, a leading provider of property data and real estate technology solutions, today announced the launch of Member Engagement Kits for its MLS Tax Suite product — a comprehensive collection of turnkey marketing and training resources designed to help MLS organizations better connect their members with one of their most powerful benefits.
The kits are now available to all 140+ MLS customers that offer MLS Tax Suite and arrive at a time when MLS staff are increasingly stretched thin managing communications across a growing portfolio of technology partnerships.
Each kit gives MLSs everything they need to drive awareness and adoption among their member base, including:
- Social media copy
- Email templates
- Flyer
- Training videos
- Landing page content
- Copy-and-paste messaging
“MLS Tax Suite is packed with capability, but we know our MLS customers need help communicating its value, and building the case for agents to open and master another tool. These kits do just that,” said Sara Cooper, Executive Vice President at CRS Data. “We built them around the real moments in an agent’s day — prepping for a listing appointment, prospecting for new business, standing out from the competition — so the value of the product clicks immediately. MLSs can hand their members something genuinely useful, and agents can see results the same day they open MLS Tax Suite and begin using it.”
MLS Tax Suite Member Engagement Kits
The Member Engagement Kits are organized around the ways real estate agents actually use MLS Tax Suite in their day-to-day business.
The five kits cover:
- Pricing a Property Right — Helping agents build compelling, data-driven comparative market analyses
- Building a Quick CMA — Creating a comprehensive pricing analysis in under five minutes
- Building a Smarter Prospecting List — Showing agents how to target the right opportunities with precision
- Branding Reports for Higher Visibility — Guiding agents to customize reports that keep their name front and center with clients
- Researching a Property — Equipping agents to walk into seller conversations as the true expert in the room
In addition to the five workflow-focused kits, CRS Data also introduced a Launch Kit that will give new MLS new customers a structured onboarding framework with pre-built content they can use when introducing MLS Tax Suite to their members.
In future, MLS Tax Suite will launch or refresh three kits per quarter, giving MLS customers a recommended campaign they can leverage with their users each month.
Recognizing the People Behind the Data Needs
For CRS Data President Matt Casey, the Member Engagement Kits reflect the company’s core philosophy.
“What we do at CRS Data has always been about more than data,” Casey said. “It’s about putting the right information in the hands of the right people at the right moment and then making sure they actually know how to use it. These kits are a perfect example of how we blend real-life data with people-driven solutions and an ecosystem of support.”
Start Engaging Your Members Now
The Member Engagement Kits are now available on the CRS Data website, and password-protected to current MLS Tax Suite customers. MLS customers can reach out to Mary Caskey (customersuccess@crsdata.com) if they need the access password.
About CRS Data
CRS Data powers the world’s real estate decisions through industry-leading data solutions. MLS Tax Suite provides MLS members with comprehensive property tax and ownership data directly within their MLS workflow, while ListingIntegrity helps MLSs protect the accuracy and compliance of their listing data. Together, these products serve hundreds of MLS organizations and hundreds of thousands of real estate professionals across North America.